Dalton, GA, August 26, 2024-International Flooring Company (IFC) is supporting the Floor Covering Education Foundation (FCEF) by donating a penny for every square foot in sales of its Canopy-brand products.

The resilient flooring company, headed by Julian and William Dossche, is also encouraging its roughly 300 Canopy retail partners to donate an additional penny for every square foot sold, which IFC can roll into the price to keep things simple for dealers and allow them to pass the cost on to the consumer.

“Causes like FCEF need to be supported by ongoing funding efforts, not just having to beg all the time for money,” IFC representative Piet Dossche said during the company’s announcement of the new initiative. “Hopefully this [model] will be followed by many others.”

[Dalton] The Floor Covering Education Foundation (FCEF) announced a new partnership with the International Flooring Company (IFC) aimed at addressing the critical shortage of skilled workers in the flooring industry. According to the company, this collaboration marks a significant step forward in FCEF's mission to recruit, scholarship and inspire the next generation of flooring professionals.



As part of this partnership, IFC has committed to donating one penny per square foot for every product sold from their Canopy Floors collection.

August 16, 2024—Julian Dossche, President of International Flooring Company (IFC), and Kemp Harr discuss the firm’s physical launch of its Canopy Brand, complete with samples, inventory and displays. Listen to the interview for more details.

[Dalton] International Flooring Co. announced a new digital update, adding a dealer locator tool to the Canopy site navigation (nav) bar. According to the company, this tool is a first in the flooring industry and similar to what customers see on websites like Ace Hardware and Home Depot.



Canopy’s new dealer locator pinpoints a store based on the customer’s location and displays that store name in the nav bar. According to the company, competitors are unable to do this, because they are not territory based, while Canopy is zip code-based, giving the company an advantage.


Choosing the right brand of flooring can be a complicated and stressful process, but Canopy makes finding the right floor easy. Canopy products combine innovation, durability, a great shopping experience, and a history of flooring expertise to provide all shoppers with a world class flooring experience. As parents and life-long flooring experts, the team behind Canopy has a deep-rooted passion for creating floors that not only look great but also stand the wear and tear of everyday life. In this review, we’ll dive into what makes Canopy different from other